Intimate, shocking and at times wildly funny: through the captivating story of New York City’s most notorious performance artist Jon Cory (a.k.a. Rose Wood), WHAT’S IN A NAME explores the complexity of a life both serene and extravagant which magnifies mankind’s universal quest for identity. Despite Jon’s aim of overthrowing societal norms by acquiring breast implants and becoming a “gender terrorist”, his 82-year-old Jewish mother is just as delighted with her son’s newest acquisitions as he is. WHAT’S IN A NAME reveals a warm and daring perspective on the ambivalence of the human psyche through the portrait of an extraordinary character, who stands out in a city where average does not exist.