Ten WAGs are split into two teams, both of which will run neighbouring boutiques. The WAGs will have to think of a boutique name, decorate the boutiques themselves and choose every single item of stock. They will run the boutiques themselves, with only the occasional word of advice from their mentors Each week a manager for each boutique will be chosen and a challenge will be set. The manager will then have to select 2 of their WAGs to leave the shop and complete the challenge. During the 3 months, the contestant WAGs will be competing for their team’s chosen charity all profit the boutiques make will go to the charity. The winning team will be group who takes the most profit.[1] There will also be a winning WAG, who was originally going to get to work with fashion designer Scott Henshall to design her own high street range of fashion, however the winning WAG from series one, Krystell Sidwell, did not receive this prize, but instead was awarded a column in Reveal Magazine The format was devised, and is owned by, Off The Radar, a Production Company based in London. The pre-production name of FW Boutique was changed to WAGs Boutique and the show commenced broadcasting on Tuesday 30 January 2007 on ITV2.[2] WAGs Boutique is hosted by the female face of Channel 4’s Sunday morning show T4, June Sarpong. The WAGS Boutique series was co-produced by Soho based production agency Off The Radar and Talkback Thames.