Second Opinion with Joan Lunden is a national health initiative that reaches an engaged audience through television, web, social media, and community and national outreach. The series has been helping people become healthy, stay healthy, and navigate the healthcare system since its inception in 2004. Second Opinion with Joan Lunden uses the power and the mission of noncommercial public media to educate, promote good health, improve doctor/patient communication, and empower people to take charge of their own healthcare. Second Opinion with Joan Lunden focuses on health literacy in a way that is relevant and accessible to viewers and to physicians, in a format that engages and entertains. The program and related website and social media provide trusted health information on every platform, and the weekly television program engages viewers from across the United States as they watch doctors and patients talk through a variety of health issues from high blood pressure and cancer, to mental health and racial disparities in health.