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Documentary exploring the secret of the supermarket chain's success. The programme examines the launch of a brand of organic food from Prince Charles' own duchy and reveals how the opening of a new Waitrose store has been known to boost house prices in the surrounding area. A taste test is performed to see how Waitrose's own brands compare to their rivals.

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Title: Waitrose: Britain's Poshest Supermarket
Air Date: March 31, 2020
Runtime: 60 min
Genres: History

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