Zeynep... One of the five children of the Esen Family, who lives in one of the old Istanbul neighborhoods. Murat, a man who has been in love with Zeynep since his childhood, and Kenan, the young heir of one of Istanbul's deep-rooted and wealthy families. Zeynep, who met Kenan right after Murat's marriage proposal, is at a crossroads. On the one hand, Murat, who loves himself but does not feel a great love for him, on the other hand, Kenan, whom he cannot resist even though he wants to stay away... Zeynep, who is trying to make a choice between open seas and safe harbors, begins to question love again. As the enmity between Kenan and Murat gradually rises, Zeynep is caught in the middle. Love and Pride is the story of Zeynep, who tries to make herself exist in the enmity between Kenan and Murat.