Momoko Ryugasaki is the daughter of a smalltime gangster that forges Versace brand and a lowlife woman. Momoko is smitten by the Rococo period and dresses in a Lolita style, with frilly dresses and embroidery bonnet. She is raised by her father since her mother divorced him to marry her gynecologist, and he has taught her how to perfectly embroider. When Mr. Ryugasaki includes the Universal Studios brand in his products, he is forced to move to the rural Shimotsuma with Momoko to live in the house of her grandmother. Momoko decides to sell her collection of forged Versace and Universal Studios to make money to buy her expensive clothing. The rebel “yanki” Ichigo Shirayuri visits Momoko to buy clothes and soon they begin the most unlikely friendship.