Self-esteem is being able to see all your abilities and weaknesses together, accepting them and doing your best with what you have. Research into self-esteem has branded the concept a ‘social vaccine,’ a dimension of personality that ‘empowers people and inoculates them against a wide spectrum of self-defeating and socially undesirable behaviors.’ Mental laxatives are the social vaccine to promote people brimming with self-esteem. In the uncertain times of a new media revolution,: human beings with high self confidence making independent decisions, taking risks, vigorously pursuing new ideas, and acting on their own initiative are needed to take on the world for the 21st century.