Peter Barrett, a 20-something dilettante, dreams of putting his ‘creative pursuits’ on the Internet. After getting a new high-definition camera, Peter believes hundreds of new viewers are well-within grasp. But he and his videographer friend Judy settle for the built-in webcam in Peter’s laptop when they can’t figure out how to use the new camera. Undeterred, Peter sets out to film a brand new slate of ‘creative video’ programming, including cooking videos (grilled cheese is his specialty), guitar tutorial sessions (no one else documents the learning process), and video game walkthroughs (during which he learns to play the game). After a week of footage, Peter decides to broaden his online presence by reaching out to Matthew Saginoff, known only to Peter as YouTube user ‘SaginMeOff’. But Matthew, a seemingly kindred online presence, quickly reveals his true colors when he lambastes Peter’s video posts as worthless and inane. Peter is devastated to learn that anyone could be so cruel - he’s only trying to be creative on the Internet! He stands up for himself with a carefully crafted response video and open letter imploring Matthew to apologize and cease the bullying. But Matthew, finding Peter far too easy a target, won’t stop. Finally, after repeatedly trying to contact Matthew to no avail, Peter and Judy are left with no choice but to saddle up for a road trip to Matthew’s house. Matthew records Peter’s resulting tantrum, which becomes an overnight viral sensation, launching Peter’s blog to unexpected success - even if Peter’s temper, not his accomplishments, bring him the fame. Peter and Judy even figure out how to work Peter’s high-definition camera, upping the production value of his future creative endeavors.