Through the eyes of a Tseltal family, the story connects a coffee co-op in Chiapas, Mexico that struggles selling their coffee as a finished product out of the regular market with the third wave coffee shops and their baristas in Seattle, USA. Even though the Tseltal business model seems to be successful and viable, the risks they take increase and jeopardize all their efforts. A destructive plague coming from South America threatens the merely existence of coffee in the continent while the markets stumbles. Understanding coffee as a way to protect their identity, their land and their right to live under better conditions, our characters struggle to sell their product abroad, questioning the Specialty Coffee paradigms of quality. The film explores and confronts a fragile community of coffee producers with the overwhelming reality of coffee consumption.