M set up BakeAwayTheDay.com to sell her beautiful baked goods, it was a cult hit and soon became one of the highest ranking patisserie websites. What made M’s cakes and pies so popular wasn’t just the infamous butterscotch icing but that the light, fluffy sponges encased a headier combination of ingredients. Cake is M’s first and final interview about her online business. This documentary style short film explores the personality behind this innovative business plan. Just as the beautifully iced creations aren’t all they seem neither is their baker. A quintessentially British film full of dry humour, dark comedy, idiosyncrasies, pots of tea and Victoria sponges, watch Cake for an original look at a very British institution.