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In episode three, we follow Mia Lundström as she takes on the company's biggest challenge in a generation: pushing into India with an aggressive expansion plan.Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work – will India understand IKEA? |
Ended
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| Title: | Episode 3 | |
| Air Date: | February 20, 2018 | |
| Runtime: | 60 min | |
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