Jesse James takes on the role of a modern-day daredevil in Jesse James is a Dead Man, a new, original weekly series on Spike TV premiering in February 2009, it was announced today by Sharon Levy, senior vice president of original series for Spike TV. "Our goal was to create a new and distinctive series for Jesse that is unlike anything else on television", said Levy. "In this series, viewers will get to experience one of the most fearless guys on the planet in an entirely new way, taking on death-defying physical challenges each week". Each episode will follow James as he readies himself for a different death-defying challenge. Preparing for the risky challenge can often be as dangerous as the challenge itself as he endures a battery of tests to prepare. With CGI effects, viewers get a taste of the enormity of the stunt, revealing the physiological stress James' body will endure.