Prospective entrepreneurs try to convince Richard Reed, co-founder of food and beverages Innocent Drinks, to invest in their start-ups. With 500 hopefuls pitching ideas from bubblegum-flavoured chicken to hi-tech drink dispensers, the businessman selects the first three concepts he is considering risking his cash on from a £1million pot.

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Ratings: TVMaze: No Rating
Released: September 12, 2012
Runtime: 60 min
Countries: United Kingdom
Companies: BBC Three
Cast: Richard Reed

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