The LA Bowl is an annual NCAA Division I Football Bowl Subdivision (FBS) college football bowl game played at SoFi Stadium in Inglewood, California, first played in December 2021. The bowl has tie-ins with the Mountain West and Pac-12 conferences. On June 16, 2021, the game was renamed the Jimmy Kimmel LA Bowl as part of a naming rights agreement with comedian and late-night talk show host Jimmy Kimmel. On October 21, 2023, the bowl announced that it had signed a new multi-year sponsorship deal with former NFL star Rob Gronkowski. On December 1, 2023, it added an additional naming rights partnership with Starco Brands Inc, officially naming the bowl the Starco Brands LA Bowl Hosted By Gronk.