As a promotion of their new “ice beer” Molson sponsored a promotional event, the “Polar Beach Party”, on the shore of the Arctic Ocean. 500 contest winners, across North America, would be Molson’s guests for a private rock concert featuring free beer, and a lineup of big rock bands. The combined visitors, gate-crashers, bands, roadies and Molson hosts were comparable in number to the citizens of Tuktoyaktuk. Tuktoyaktuk is a “dry” community. The visitors were insensitive. The film crew captured these tensions. |
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Ratings: | IMDB: 5.0/10 | |
Released: | January 1, 1995 | |
Runtime: | 48 min | |
Genres: | Documentary | |
Cast: | Courtney Love | |
Crew: | Albert Nerenberg | |
AmieWarren : This video is just one long commercial for her sponsors. How do gourmet sausage and puff p...