A new breakfast food company has started to manufacture a food called “Desiccated Embrosia.” In order to advertise the new food and obtain a proper trademark, they decide to bring about an Eugenic Wedding. As a prize to the successful candidates who will agree to marry and settle down in Battle River, California, and allow their pictures to be used as a trademark, they propose to offer $5,000 in stock in the new company. Many applicants arrive, but all prove to be women. As a consequence, Squint Bumpus, a man about town, being employed as a delivery boy for the corner grocer, is thrust into the Eugenic competition on account of his physical qualifications. These arrangements do not meet with Squint’s approval, as he had formed a love affair with the Belle of Battle River, Maggie Pimento. The young couple put their heads together and decide to extricate Squint from the entanglement by getting married at once. Squint not having reached his majority, is unable to obtain a marriage certificate. Maggie, the girl, remembers that his birthday, that is when he reaches the age of 21, will be in three days and they decide to forcibly hide the Eugenie woman, who was selected as Squint’s future bride. Worried over the disappearance of the Eugenic woman, the breakfast food directors offer a $5,000 reward for information leading to her whereabouts. On Squint’s 21st birthday, Maggie takes the precaution of marrying him and they then disclose the whereabouts of the Eugenic woman and receive a reward.