Barack Obama’s election marks the end of the Bush era. Bush has left behind a nation divided, in debt, and locked in a terrible war. For months, Republicans and Democrats squared up for the main event. Alongside the candidates, the parties, the powerful business lobbies, the religious groups and the unions, a relative newcomer was part of the battle. MoveOn has rocked the foundations of the American political system. In a span of just ten years, they have become a force to be reckoned with in America. They empowered long-disenchanted citizens, building the ultimate fund raising machine, fighting conservative domination of the national debate and, laptop in hand, rewriting the playbook for politics in the 21st century.