Who in America would not want to appear on television? To the Media, that seems like a preposterous question. Live from the North Side brings you up-to-date reporting of an unfolding news story, centered around footage shot of one Hilda Schafer, a seemingly innocent woman who repeatedly refuses to appear on camera for a new laundry detergent commercial. Her bizarre behavior immediately captures the attention- and imagination -of news stations throughout the United States, and the American people, especially those living in her home town, find themselves in the middle of an escalated frenzy wondering: Just who is Hilda Schafer, and what secrets could she be hiding? In the events that follow, Live from the North Side demonstrates how the Media feeds and drives the collective conscience of a nation and its news reporters who become intoxicated and hypnotized by the term, ‘Breaking News’.