In a keynote interview at TheWrap’s TheGrill@ Locations Show, co-founder and president-CEO of Metan Development Group Larry Namer explains to host Sharon Waxman the keys to success in China’s entertainment industry. As a pioneer who delivers Western entertainment to China and produces content in China to be sold to the international market, Namer emphasizes on the necessity of immersing yourself in the culture. He also mentions that it’s not wise to look at things from western standards. Throughout the interview, Namer also notes the Chinese way of doing entertainment business as well as the content approval system drawn from his very own experiences of working in China.