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This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM’s chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features. |
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| Ratings: | IMDB: 3.7/10 | |
| Released: | May 1, 1940 | |
| Runtime: | 11 min | |
| Genres: | Documentary Short | |
| Companies: | Metro-Goldwyn-Mayer | |
| Cast: | George Lessey Naomi Childers May McAvoy Ann Morriss | |
| Crew: | Oliver Garver | |
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