Morethanprettyknickers has one aim: to change the textiles industry for the better! We want to see standards raised at every level of production from growing to sewing, from cotton to bottom! We want to see fashion become a sustainable business driven by the demands of well informed shoppers who give a damn about where there stuff comes from. We have made a film with the intention of raising awareness: we believe that knowledge is power and that given the option consumers can and will change the face of the fashion. The humble pair of pants is our flagship garment, by finding out what it takes to make them we discover some uncomfortable facts about what goes in to our underwear; from the toxic sludge that poisons rivers to the dark and dingy carbon footprint, it might make your knickers feel a bit tight… But before you run to whip them off please read on! Every year the people on this planet spend more than half a trillion pounds buying clothes. That’s a lot of money that could do a lot of good! We want to encourage consumer responsibility not only by exposing the problems but also by discussing solutions. We’re NOT expecting folk to go commando. On the contrary we’re hoping the fashion business will become a leading example of an industry that can pull people out of poverty and protect our environment. All without losing the core principles of making people around the world look and feel fantastic. It’s a lot to take in we know, but change starts with the shopper so please stay with us to find out just what exactly is in your knickers. FACTS FROM THE FILM Carbon: A pair of pants in the UK will create 19kg of carbon dioxide equivalent (greenhouse gases) in its lifetime. So if all 60 million of us here in Blighty are wearing a pair of pants right now - that’s over 1 million tonnes of carbon just today! Everyone knows the importance of reducing our carbon footprint and pants have no exception, in textile and garment production there is a lot of shipping and air freight involved to get the cotton from the fields to the knickers on y