Almost 5,500 people are killed each year due to distracted driving, and the problem is getting worse. Young, inexperienced drivers have the highest proportion of distraction-related fatal crashes. Their lack of driving experience can contribute to critical misjudgments if they become distracted. Not surprisingly, teens text more than any other age group and the numbers of young drivers who text is only increasing. In response to this crisis, Partners for Safe Teen Driving (PFSTD) is conducting a statewide campaign to address this problem and will release a music video, send campaign posters to all Virginia high schools, and erect highway billboards in 40 locations. All of this will happen in conjunction with National Teen Driver Safety Week from October 16 to 22. A main feature of this campaign is the release of a music video, “It Can Wait” by American Idol-finalist Travis Tucker, who is a math teacher at Freedom High School in Prince William County. The music video lets teen drivers know that a call or text can wait. With more portable technology now than ever, driver distractions have risen to unprecedented numbers. Teens (and adults) often expect instant, real-time communication 24 hours-a-day and those desires do not stop just because they get behind the wheel. Many drivers don’t know that taking their eyes and minds off the road and their hands off the wheel to text or talk on the phone is more dangerous than drinking and driving. The music video shows the deadly consequences of distracted driving.