Fareed is a sensitive and discreet poet, whose passion is calligraphy. He is a young man of Berber origin who has a sewing workshop in his apartment in Montreal. In recent times, the news media is dominated by stories about violence and barbaric acts done in the name of Islam. At first, Fareed doesn’t react at the accusing finger pointed at all Muslims. But his friends at the Kahwa Café have a different opinion. Finally, Fareed is forced to react when a client finds herself embarrassed by a message he has left in one of the dresses.