Opening into new realms of romantic possibility, these services draw upon our belief in the power of love: a force that can transform our lives and redeem our entire existence. It’s a cultural narrative that wouldn’t be possible if not for the films, TV shows, novels, advertisements and popular music that continue to perpetuate it today. Just how did we as a culture come to be so lovesick - enamoured with the idea of romance and being in love? With so many dating websites and apps now available, why is it now harder than ever to find our match? Online dating services and apps have made the process of finding our partners both convenient and “fun”, but are they creating checklist expectations, leaving us more lonely and unfulfilled than before?