Rob creates a new toy line of skater-kids called Wild Grinders, based on his childhood skate crew. With the toys already in high demand, Rob is inspired to create a new character called Shark Attack. In genuine Dyrdek-style, Rob decides to promote the toy by actually getting attacked by a real shark. Equipped with an anti-shark suit and helmet, Rob convinces his nervous cousin, Drama, to accompany him to the Bahamas and explore the world of "shark attack tourism."