Lord Sugar summons the two front-runners to the British Museum to set them their final challenge. To win his £250,000 investment, each finalist must launch a new business - and some of this year's fired candidates are welcomed back to help them out. They have three days to create a new brand for their company, produce a digital billboard and direct and edit a television advert. Then they must pitch the business to Lord Sugar and a room full of industry experts at London's Pennington Street Warehouse.