Guy Fieri loves the Big Game as much as anyone else, so he's pairing up ex-professional NFL players with GGG's all-star judges to see who can make the best game day eats. In the first half of play, Guy divides the market in half, forcing the teams to split up and shop their sides of the store for their game day platter. In the finals, Guy tests the remaining teams' throwing skills by having them toss footballs into ice buckets to earn key ingredients for their 6-foot sub. When the game clock runs out, the winning team gets the hardware, the glory and the chance to shop Flavortown for up to $20,000.