A global boom in Japanese cuisine has put the spotlight on Japan's super-premium wagyu, literally "Japanese beef". Many acclaim Miyazaki beef as the finest wagyu, and one producer of Miyazaki beef in particular has been hailed as the "god of wagyu": 52-year-old Hidetoshi Kamada. His beef was chosen as the best in Japan at a national competition held every 5 years. Beef cattle farmers across Japan look up to him, and the perfectly marbled meat from his ranch commands 5 times the average price. Kamada scrupulously pampers each one of his 200 cattle. Cows are very sensitive to changes in temperature and humidity, so he goes to extraordinary measures to maintain comfortable conditions for them. "Cows just want to live a good life. I owe it to them to give them everything I have. That is my job".