Stronger yet lighter than steel. Cellulose Nanofiber (CNF) is a promising new material that is expected to bring about a revolution in materials in the 21st century. CNF is a natural material made from nanosized fibrils (one billionth of a meter) extracted from plants. When processed, it has a property of becoming unbelievably stronger, leading to applied research for automobile bodies. With many other unique properties, development is underway for a wide range of products from writing instruments to cosmetics. Find out the remarkable properties of this dream material estimated to amount to a multibillion-dollar industry by 2030.