Film following British Vogue over a year, seeing how the magazine is put together. In the first episode, hot from the September 2015 catwalk shows in New York, London, Milan and Paris, editor-in-chief Alexandra decides she wants to appeal to a younger audience: the Instagram generation. Most designers use snapchat and instagram to publicise their new ranges. Will this new relaxed style work for British Vogue? Back in the Mayfair offices, shoots are lined up with the top models and photographers. Ironically for an industry that is all about image, Macer discovers that neither photographers nor models are particularly comfortable with having cameras around. Just as they are about to go to press, a rival magazine looks set to trump their exclusive, and Alexandra reveals what she is really made of.