When Women Rule the World is presented by Steve Jones and is set in a secret Caribbean village location, purpose built for the show. The series sees eight women taking sole charge of a group of ten men and challenges the women to build their perfect female crafted community. The men must do whatever the women order them to, with the only absolute law on the island being that ‘women rule, men obey'. The women select one man to be eliminated from the contest each week with the winning male winning a cash prize at the end of series.