Don Quixote armed with a ukulele - protest singer Eitan Ullman embarks on a musical quest to defend authentic Israeli culture against the twin ravages of consumerism and popularism. Ullman’s surreal voyage culminates in a grand concert at the ancient site of Masada - a controversial national symbol of heroism and defeat. Through desolate country towns, shopping centres, historical sites, rehabilitated rubbish dumps and Bedouin desert camps, the journey portrays a society torn between idealism and consumption, rampant development and conservation. Yet, Ullman’s dream of bringing about a change with his music begins to crack. Has he been tilting at windmills? McDonald Masada is an understated and insightful observation of contemporary Israeli society and ultimately, a story about a modern troubadour, searching for his voice.