We are surrounded by commercial images. Overwhelmed by commodified information. Everywhere we look, everything we touch is already marked with economical value. And as we construct our identity out of images and impressions we encounter every day, our selves become more and more commercialized. We are sucked into the economic domain. We become our own advertisement. Things become even more complicated, if our identity is a gay one, an identity constantly needing to rearrange its relation to straight mainstream culture and constantly searching for a center to form a reassuring subculture. But what if this subculture, this gay self, is being commercialized as well? An experimental film on gay iconographies in a commodified age.