In the rural area of the municipality of Itapetim, in the interior of the brazilian state of Pernambuco, Leonardo Bastião lives, a poet who never learned to read and write, but who built through his popular poetry an incalculable cultural universe. After almost seven decades of anonymity, Leonardo’s videos declaiming his verses have reached millions of views on the internet and even spawned a book transcribed by fans. In 2019, at age 74, Leonardo reflects on life, nature and the passed, while scholars of popular culture try to explain the mediatic and linguistic phenomenon that is his life and work.