Set against the backdrop of the world’s most viewed sporting event, Don’t Shout Too Loud explores the anticipated increase in human trafficking in South Africa leading up to the 2010 FIFA World Cup. With the opening ceremony of the games only weeks away and media reports of 40,000 women and children being trafficking into host cities, the film poses difficult and rarely asked questions about the human trafficking issue as seen through the efforts of public officials and activists as they race to ready themselves and the citizens of South Africa before the first match.